Latest articles from DMNews E-mail Marketing

Latest articles from DMNews E-mail Marketing

09/05/2010
Google scores a win with 'Priority Inbox'
I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

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09/02/2010
Gmail enhancements will force marketers to target effectively
E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.

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09/01/2010
Google's 'Priority Inbox': 4 things to know
This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with replies, not abstract decision-making.

Read all about it...

08/31/2010
Verizon promotes paperless billing, green initiatives
Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.

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08/31/2010
Inbox Insider: Education is key to understanding social media marketing
Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.

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08/31/2010
E-mail marketing: the social outcast?
Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.

Read all about it...

08/24/2010
Preference seekers are the sweet spot in your e-mail strategy
You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.

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08/24/2010
Inbox Insider: How do you define mobile?
Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.

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08/17/2010
National Geographic Society deploys e-mail campaign encouraging Facebook 'likes'
The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.

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08/17/2010
Inbox Insider: Social media impacts e-mail marketing strategies
Earlier this week, Marc Haseltine, manager of e-mail marketing at the National Geographic Society, told me about some new social media initiatives the organization is launching.

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09/05/2010
Google scores a win with 'Priority Inbox'
I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.

Read all about it...

06/22/2010
Video provides a richer experience in e-mail
Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's user experience is centered on live streaming coverage of the games, so for last year's Championship games, the media company decided to merge the two by adding video to e-mail.

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06/06/2010
In search of the adventurous
After the recession rocked the travel industry, marketers expect a better 2010

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05/16/2010
DMNews talks with Deb Swider, e-marketing director, ASPCA
Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates

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05/16/2009
Marketers provide simple healthcare solutions
Marketers respond to knowledge-hungry customers by providing health guidance

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09/01/2010
Google's 'Priority Inbox': 4 things to know
This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with replies, not abstract decision-making.

Read all about it...

08/31/2010
Inbox Insider: Education is key to understanding social media marketing
Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.

Read all about it...

08/31/2010
E-mail marketing: the social outcast?
Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.

Read all about it...

08/24/2010
Preference seekers are the sweet spot in your e-mail strategy
You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.

Read all about it...

08/24/2010
Inbox Insider: How do you define mobile?
Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.

Read all about it...